BUSINESS PLAN FOR ESTABLISHING A FINNISH RESTAURANT
Chang, Kaiwei (2011)
Savonia-ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011060110740
https://urn.fi/URN:NBN:fi:amk-2011060110740
Tiivistelmä
After Varkaus and Lu’an city became twin cities in 2004, there has been a series of co-operations in the field of education, industry, and culture fields. However, there are still many areas in which the two cities cnould continue to develop the relationship. Therefore, this thesis provides an alternative idea to enhance the two cites’ relationship.
The main objective of the study is to make a business plan for investors who are interested in establishing a Finnish restaurant in Lu’an city. The theoretical framework of the study consists of seven steps to make business plan. In the study both qualitative and the quantities research methods have been used. In the qualitative research, an interview was conducted with a restaurant manager from Lu'an City; In the quantitative part, a questionnaire survey was carried out with the aim to find out customers' consuming behavior and expectations on the future Finnish restaurant.
The results of the study show that a business idea of establishing a Finnish restaurant in Lu’an city is accessible. Some attentions should be paid on the customer relationship management of the restaurant.
The main objective of the study is to make a business plan for investors who are interested in establishing a Finnish restaurant in Lu’an city. The theoretical framework of the study consists of seven steps to make business plan. In the study both qualitative and the quantities research methods have been used. In the qualitative research, an interview was conducted with a restaurant manager from Lu'an City; In the quantitative part, a questionnaire survey was carried out with the aim to find out customers' consuming behavior and expectations on the future Finnish restaurant.
The results of the study show that a business idea of establishing a Finnish restaurant in Lu’an city is accessible. Some attentions should be paid on the customer relationship management of the restaurant.