Coal-fired Sauna Stove for Vietnamese Markets
Doan, Tien (2011)
Savonia-ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011061311857
https://urn.fi/URN:NBN:fi:amk-2011061311857
Tiivistelmä
The purpose of this final thesis was to study the feasibility of the Finnish sauna to Vietnamese mar-kets and after that to be able to produce the sauna stove and its sale service. A coal fired stove would be the key product, instead of the Finnish traditional wood fired one. During the final thesis project, Thai Hung’s limited company was used as a case study.
The marketing issues such as market researches, planning and implementation were considered at the beginning of the project. The empirical research methods, quantitative and qualitative tools were used to find out the situation on the market. From the gathered data, a process anylysis was carried out to interpret the information and to reveal the findings. The sauna manufacturing process consisted of many sub-processes. Management tools were studied in this thesis and explanations of terminology used in quanlity function deployment, matrix house of quality and strategic trilogy are thoroughly explained. Marketing environment study with the help of FEST and SWOT analysis and stakeholders requirements were carried out clarifying the views about the market.
In conclusion, the results indicated that there is a great opportunity in the near future in Vietnam to any producers of sauna products. The determined and crucial key how to succeed in there is to assure the quality of the product and service and always listen to “customers’ voices”.
The marketing issues such as market researches, planning and implementation were considered at the beginning of the project. The empirical research methods, quantitative and qualitative tools were used to find out the situation on the market. From the gathered data, a process anylysis was carried out to interpret the information and to reveal the findings. The sauna manufacturing process consisted of many sub-processes. Management tools were studied in this thesis and explanations of terminology used in quanlity function deployment, matrix house of quality and strategic trilogy are thoroughly explained. Marketing environment study with the help of FEST and SWOT analysis and stakeholders requirements were carried out clarifying the views about the market.
In conclusion, the results indicated that there is a great opportunity in the near future in Vietnam to any producers of sauna products. The determined and crucial key how to succeed in there is to assure the quality of the product and service and always listen to “customers’ voices”.