INTERNATIONAL TOURISM MARKETING : PROMOTING BRC BUDGET CAR RENTAL AND TOUR, ETHIOPIA
Jauhojärvi, Tutu (2011)
Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011090512859
https://urn.fi/URN:NBN:fi:amk-2011090512859
Tiivistelmä
This practice based thesis project was launched by the author who has studied the background about Ethiopian tourism, where the commissioner company is based in. The goal of the project was to establish international partnership with tour operators and travel agents in different destinations in order to internationalize BRC Budget Car Rental and Tour to develop international marketing practices with the aim of maximizing its effort to attract international tourists to Ethiopia.
Qualitative interviews with tour operators and travel agents were conducted at three international tourism trade fairs and shows in order to gather empirical data and the collected data of the research were systematically and carefully categorized according to the research questions.
The results show that respondent tour operators and travel agents from the two destinations were interested to work with BRC Budget in the future. Therefore, the intended goal, establishing international potential business partnership is reached. The additional outcome of the project was the potential business partnership created with a big number of trade professionals other than the main targeted respondents.
Qualitative interviews with tour operators and travel agents were conducted at three international tourism trade fairs and shows in order to gather empirical data and the collected data of the research were systematically and carefully categorized according to the research questions.
The results show that respondent tour operators and travel agents from the two destinations were interested to work with BRC Budget in the future. Therefore, the intended goal, establishing international potential business partnership is reached. The additional outcome of the project was the potential business partnership created with a big number of trade professionals other than the main targeted respondents.