How can businesses increase value with a sustainable corporate social responsibility strategy? A case study
Bellingrodt Escovar, Kirsten Ellen (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051611753
https://urn.fi/URN:NBN:fi:amk-2020051611753
Tiivistelmä
This thesis focuses on sustainable corporate social responsibility (CSR) in enterprises and how it affects organisations. Different CSR and sustainability implementation frameworks and strategies are investigated and analysed.
This research aims to explore the influence that the development of a well-structured corporate responsibility strategy exerts in the company’s potential to create revenue and how companies can increase their value while gaining a good reputation when implementing these strategies. This research focuses on the company HUGO BOSS and the analysis of key performance indicators as well as looking at the different aspects the company has chosen to focus on for the development of its strategy.
The findings seem to indicate that the company’s implementation of a sustainable CSR strategy will generate additional revenues while bettering its reputation and competitiveness as well as increasing the attractiveness in the market. Nevertheless, there are unclear aspects such as losses in profit in other areas and employee satisfaction, which may arise.
This research aims to explore the influence that the development of a well-structured corporate responsibility strategy exerts in the company’s potential to create revenue and how companies can increase their value while gaining a good reputation when implementing these strategies. This research focuses on the company HUGO BOSS and the analysis of key performance indicators as well as looking at the different aspects the company has chosen to focus on for the development of its strategy.
The findings seem to indicate that the company’s implementation of a sustainable CSR strategy will generate additional revenues while bettering its reputation and competitiveness as well as increasing the attractiveness in the market. Nevertheless, there are unclear aspects such as losses in profit in other areas and employee satisfaction, which may arise.