Concept Development for the Parasta Palvelua -Competition
Simola, Ville; Räsänen, Okko; Kettunen, Iiris (2020)
Simola, Ville
Räsänen, Okko
Kettunen, Iiris
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020051912198
https://urn.fi/URN:NBN:fi:amk-2020051912198
Tiivistelmä
This thesis is a developmental thesis based on Parasta Palvelua 2019 competition. The competition is an annual customer service contest founded by Kuopio Region Chamber of Commerce’s. The objective was to create a guide for future project groups.
The theoretical framework consists of three main subjects, which are social media and marketing, customer service and events as well as project management. This topic division is based on the fact that this thesis has three writers, that all contributed their own specified aspects to the topics at hand through educational background or the tasks assigned in Parasta Palvelua 2019. The theoretical framework has been collected from various sources related to each of the major subjects covered.
Each subject is constructed of theory and the implementation, meaning that after each theoretical part follows the implementation of the respective topic as well as suggestions concerning the implementation in the future. Self-produced materials and primary information from the year 2019 is used to demonstrate the implementation.
It is to be noted that this thesis is the first multi-disciplinary thesis conducted in Savonia University of Applied Sciences. To elaborate, the contributors for this thesis were students from the Finnish BBA degree programme, the English BBA programme and from the Tourism and Hospitality degree programme.
The theoretical framework consists of three main subjects, which are social media and marketing, customer service and events as well as project management. This topic division is based on the fact that this thesis has three writers, that all contributed their own specified aspects to the topics at hand through educational background or the tasks assigned in Parasta Palvelua 2019. The theoretical framework has been collected from various sources related to each of the major subjects covered.
Each subject is constructed of theory and the implementation, meaning that after each theoretical part follows the implementation of the respective topic as well as suggestions concerning the implementation in the future. Self-produced materials and primary information from the year 2019 is used to demonstrate the implementation.
It is to be noted that this thesis is the first multi-disciplinary thesis conducted in Savonia University of Applied Sciences. To elaborate, the contributors for this thesis were students from the Finnish BBA degree programme, the English BBA programme and from the Tourism and Hospitality degree programme.