Application of an ICT Marketing Approach on SMEs – Case: Hung Dao
Phan, Quyen Ngoc Phuong (2020)
2020
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052613683
https://urn.fi/URN:NBN:fi:amk-2020052613683
Tiivistelmä
The purpose of this thesis was to present a lead generation tool to facilitate the process of searching client contacts and email marketing campaign.
The analysis of company’s IT situation was provided, accompanied by expectations and restraints. The analysis was relatable to the implementation of ICT on case company. The research questions about case company were studied. The exploratory-descriptive methodology and qualitative research were utilized. The interview occurred through phone call with director and marketing officer. Primary data from the conversation was to understand business requirements, perspectives and expectation to new digital system. Secondary data was from online reliable sources. Finally, interview content were rewritten into text and comparative analysis between case enterprise and theoretical articles were made.
Software for email automation and lead generation program were proposed for email marketing approach. Manual instruction for LinkedIn Sale Navigator usage and chosen email automated software were indicated.
The analysis of company’s IT situation was provided, accompanied by expectations and restraints. The analysis was relatable to the implementation of ICT on case company. The research questions about case company were studied. The exploratory-descriptive methodology and qualitative research were utilized. The interview occurred through phone call with director and marketing officer. Primary data from the conversation was to understand business requirements, perspectives and expectation to new digital system. Secondary data was from online reliable sources. Finally, interview content were rewritten into text and comparative analysis between case enterprise and theoretical articles were made.
Software for email automation and lead generation program were proposed for email marketing approach. Manual instruction for LinkedIn Sale Navigator usage and chosen email automated software were indicated.