Approaches to PRODUCTIZATION PROCESSES: A CASE by Junttan Oy
Bourahli, Amine (2020)
Lataukset:
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060115722
https://urn.fi/URN:NBN:fi:amk-2020060115722
Tiivistelmä
The main purpose of this thesis was to develop a rapid production process for minimum viable products for the client organization and map out the customer needs for a specific product. This study will help the organization’s product development department to comprehend the Rapid product development and its productization from a prototype into a full, ready-for-the-market product with all the features needed from the targeted audience.
This thesis started with a theoretical background to explain the role of product management and its responsibilities, then went further to explain what whole product is and how to make a product from the customers' point of view. The thesis theory background is based on the Stage Gate® Process and PDCA Process which was adapted later-on in the practical part to fit best the wormhole project. In the practical part, the study adapted both PDCA and Stage gate process to productize the new wormhole product.
As a result, this study revealed the challenges of product management in Junttan organization and proposed new solutions to tackle them by introducing a stage gate productization process which revolves around PDCA process.
This thesis started with a theoretical background to explain the role of product management and its responsibilities, then went further to explain what whole product is and how to make a product from the customers' point of view. The thesis theory background is based on the Stage Gate® Process and PDCA Process which was adapted later-on in the practical part to fit best the wormhole project. In the practical part, the study adapted both PDCA and Stage gate process to productize the new wormhole product.
As a result, this study revealed the challenges of product management in Junttan organization and proposed new solutions to tackle them by introducing a stage gate productization process which revolves around PDCA process.