Importance of organisational structure for the management of a small traveling company : Case Carisa Travel Group Oy
Shtefan, Emil (2020)
Shtefan, Emil
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060115704
https://urn.fi/URN:NBN:fi:amk-2020060115704
Tiivistelmä
This research and thesis was conducted while the author of the thesis worked in Carisa Travel Group OY as a Group Sales Executive in January 2019. Therefore, the topic and the case company was chosen by the author as the research objective. Carisa Travel Group operates in the tourism industry in Finland. The main objective of the thesis was to study and analyse the importance of organisational structure to a small company so that it can have better management and thus be more competitive in the very competitive tourism market. The author aimed at proposing recommendations on the development of the organisational structure and management policy to the case company as well as to other travel companies of similar size which operate in the tourism market in Finland. In order to reach the objective of the thesis the author formulated research questions to be answered with support of the theoretical research and results based on interviews to the top managers (CEO, Accounting and FIT Managers) of the case company.
The theoretical research focused on the trends of global tourism and tourism in Finland and on basic management strategies and concepts of management and organisational structures in the tourism industry. Both secondary data and primary data were used to support the analysis. The research approach was qualitative and the data was collected by interviewing the CEO and other employees of the company and via personal observations of the author of the thesis. Information about the company provided online and literature sources were also used. The author conducted an SWOT analysis of the case company based on the results of the interviews, theoretical research and own observations while working for the company.
As a results of this thesis, several recommendations on improvement of the organisational structure and management of the case company were made. These recommendations can be applied to other traveling companies of the same size in Finnish tourism market.
The theoretical research focused on the trends of global tourism and tourism in Finland and on basic management strategies and concepts of management and organisational structures in the tourism industry. Both secondary data and primary data were used to support the analysis. The research approach was qualitative and the data was collected by interviewing the CEO and other employees of the company and via personal observations of the author of the thesis. Information about the company provided online and literature sources were also used. The author conducted an SWOT analysis of the case company based on the results of the interviews, theoretical research and own observations while working for the company.
As a results of this thesis, several recommendations on improvement of the organisational structure and management of the case company were made. These recommendations can be applied to other traveling companies of the same size in Finnish tourism market.