SUBSTITUTION OF PLASTIC BAG BY JUTE BAG- CASE COMPANY REDQ : Support on Sustainable Environment
Afrin, Tania (2011)
Afrin, Tania
Savonia-ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011102413967
https://urn.fi/URN:NBN:fi:amk-2011102413967
Tiivistelmä
Sustainable development is one of the most important issues in the world today. People can play an important role in the sustainable development in different ways regardless of their own position. This study focuses on finding out how plastic bags could be substituted by jute bags and how it would contribute to the sustainable development. In addition, the study focuses on answering the question if the idea of substituting plastic bags by jute bags would be a profitable business innovation. For the study, it was examined how some Finnish customers liked the jute bag as a shopping bag and what was their attitude towards sustainable issues. The information collected in connection with this thesis work will be provided to the case company so that the company can utilise it in their business operations in the future.
The case company is redQ, which is a Swedish company and has a production unit for jute carpets and decorative items in Bangladesh. The company's market area is Europe and specially Sweden. In the research, 20 pieces of jute bags were given to consumers in Varkaus for testing. After a couple of months,feedback was collected by questionnaires.In addition, interviews were carried out with the superstore manager and the owner of the case company. This thesis work determines different aspects of sustainable development and environment. The study examines sustainable environment vs. global warming, the strategies of different organisations, the consumer behaviour, the situation of the jute sector in Bangladeshand its possibilities, the different patterns of cross-cultural business behavior and communication between three countries, Bangladesh, Sweden and Finland.
The results of this thesis show that the test group liked to use the jute bags instead of plastic bags. The members of the test group completely agreed that the jute is a more environmentally friedly material than plastic. The people think that they can use the jute bag for various purposes and that it is a durable bag. In addition, based on the results it can be stated that the jute bag is a good business idea, but cannot be regarded as a business innovation. The case company could start producing jute bags, but they would need to pay attention on designing a more customer-friendly model. It would be advisable to concentrate on the marketing and providing the consumers more information about the jute bag.
The case company is redQ, which is a Swedish company and has a production unit for jute carpets and decorative items in Bangladesh. The company's market area is Europe and specially Sweden. In the research, 20 pieces of jute bags were given to consumers in Varkaus for testing. After a couple of months,feedback was collected by questionnaires.In addition, interviews were carried out with the superstore manager and the owner of the case company. This thesis work determines different aspects of sustainable development and environment. The study examines sustainable environment vs. global warming, the strategies of different organisations, the consumer behaviour, the situation of the jute sector in Bangladeshand its possibilities, the different patterns of cross-cultural business behavior and communication between three countries, Bangladesh, Sweden and Finland.
The results of this thesis show that the test group liked to use the jute bags instead of plastic bags. The members of the test group completely agreed that the jute is a more environmentally friedly material than plastic. The people think that they can use the jute bag for various purposes and that it is a durable bag. In addition, based on the results it can be stated that the jute bag is a good business idea, but cannot be regarded as a business innovation. The case company could start producing jute bags, but they would need to pay attention on designing a more customer-friendly model. It would be advisable to concentrate on the marketing and providing the consumers more information about the jute bag.