Developing Accessories Sales Performance Dashboard for the Case Company’s Product Management
Vinnikainen, Oskar (2020)
Vinnikainen, Oskar
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060316467
https://urn.fi/URN:NBN:fi:amk-2020060316467
Tiivistelmä
The main objective of this thesis was to develop a pilot version of accessories sales performance dashboard for the case company’s product management and especially its product managers who are responsible for the development of accessories. It aims to support product managers to measure accessories sales performance in different markets by providing sales data at a global level. The purpose of the dashboard is to visualize sales of accessories by displaying metrics and Key Performance Indicators and thus support the product managers in their daily activities such as in business decision-making.
The key findings of this thesis revealed that the company’s product managers do not have a common dashboard of accessories sales performance that would cover worldwide sales data. Additionally, the company’s product managers do not have standard metrics or KPIs. Also, developing a shared sales performance dashboard of accessories by themselves has been a challenge to the people because either they have not had time to build it, or they have not had enough skills to do it or then they have not had access to all the necessary data in order to build a dashboard which would cover global sales figures from accessories.
As a result of the thesis, several accessories sales performance dashboards were created that include metrics and KPIs of accessories sales performance at the global level. Every product manager got their own dashboards that are easily available, easy to use and up to date. The dashboards will be implemented among the product managers inside the product management.
The key findings of this thesis revealed that the company’s product managers do not have a common dashboard of accessories sales performance that would cover worldwide sales data. Additionally, the company’s product managers do not have standard metrics or KPIs. Also, developing a shared sales performance dashboard of accessories by themselves has been a challenge to the people because either they have not had time to build it, or they have not had enough skills to do it or then they have not had access to all the necessary data in order to build a dashboard which would cover global sales figures from accessories.
As a result of the thesis, several accessories sales performance dashboards were created that include metrics and KPIs of accessories sales performance at the global level. Every product manager got their own dashboards that are easily available, easy to use and up to date. The dashboards will be implemented among the product managers inside the product management.