Improving operative communication of Normet International; communication between purchasing department and suppliers
Pääkkönen, Rauli (2020)
Pääkkönen, Rauli
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060316672
https://urn.fi/URN:NBN:fi:amk-2020060316672
Tiivistelmä
This thesis aims to improve the communication between the operative purchasing team, of Normet International, and the suppliers. More specifically, the improvement is attempted to be made on the communication that is done by operative purchasing team to the suppliers, rather than trying to directly influence the communication of the suppliers. This thesis is practice-based, and in the introduction two tasks are set out to be completed, as the ways of improving communication.
The theoretical framework of this thesis gives a look at communication differences in capital and consumer goods market, and recent-, and possible future changes in communication. The theoretical framework also gives more details on the subjects relating to the topic of this thesis, considering buyer-supplier communication, language, corporate language, and effective email communication.
Two questionnaires, and feedback discussions, were done as part of this thesis process. This thesis details the research process done to complete the specified tasks, introduces the results of the research process and reflects the results on the theoretical framework. The conclusion gives comments on the process, and suggestions for the future.
Keywords
The theoretical framework of this thesis gives a look at communication differences in capital and consumer goods market, and recent-, and possible future changes in communication. The theoretical framework also gives more details on the subjects relating to the topic of this thesis, considering buyer-supplier communication, language, corporate language, and effective email communication.
Two questionnaires, and feedback discussions, were done as part of this thesis process. This thesis details the research process done to complete the specified tasks, introduces the results of the research process and reflects the results on the theoretical framework. The conclusion gives comments on the process, and suggestions for the future.
Keywords