Market Research of Digital Tendering Platform for The Private Healthcare Sector
Pekansaari, Antonia (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020060416982
https://urn.fi/URN:NBN:fi:amk-2020060416982
Tiivistelmä
The purpose of this study was to find out the market possibilities of a digital tendering platform for the private health care sector. The aim was to produce more knowledge about the market possibilities by investigating the value of digitalization in medical device tendering and the means of optimizing the process.
The study was carried out by interviewing health care professionals with experience of procurements and sales professionals from medical device supplier companies. Interviews were implemented as theme interviews and analyzed with inductive content analysis.
The results showed that digitalization brings value to procurement and tender processes. Utilizing digitalization in a medical device tendering can increase efficiency, workflow and bring cost savings to both the health care company and the medical device supplier. The use of digital tools can improve communication and the flow of information between different actors, which can lead to better transparency and equality in the tender process. It was found out there is still room for improvement in the current tendering and product comparison process. Mixed practices between different actors, lack of expertise, or lack of necessary information makes the process time-consuming and require extra resources from the companies. Nevertheless, the digital tools which are now in use have not solved all the challenges yet.
The results lead to the conclusion that modern, improved tendering and sourcing e-platform with practical and user-driven features, could ease the work and bring more value to the procurement processes for both buyers and suppliers. The findings can be utilized in the business concept development of a modern e-tendering platform for medical devices.
The study was carried out by interviewing health care professionals with experience of procurements and sales professionals from medical device supplier companies. Interviews were implemented as theme interviews and analyzed with inductive content analysis.
The results showed that digitalization brings value to procurement and tender processes. Utilizing digitalization in a medical device tendering can increase efficiency, workflow and bring cost savings to both the health care company and the medical device supplier. The use of digital tools can improve communication and the flow of information between different actors, which can lead to better transparency and equality in the tender process. It was found out there is still room for improvement in the current tendering and product comparison process. Mixed practices between different actors, lack of expertise, or lack of necessary information makes the process time-consuming and require extra resources from the companies. Nevertheless, the digital tools which are now in use have not solved all the challenges yet.
The results lead to the conclusion that modern, improved tendering and sourcing e-platform with practical and user-driven features, could ease the work and bring more value to the procurement processes for both buyers and suppliers. The findings can be utilized in the business concept development of a modern e-tendering platform for medical devices.