HOW TO LAUNCH AN E-SHOP IN CHINA : CASE STUDY OF TAOBAO

Abstract

The aim of this bachelor thesis is to clarify the development situation of electronic market in China, to show the ways to open an e-shop in Chinese largest retail website (www.taobao.com). In methodology of the theoretical frameworks, many materials which include books, articles were reading, it studies clear definitions of different types electronic business models, differences from the traditional marketing as well as the benefits it brings. For the empirical framework of this thesis, case study strategy, observations and quantitative research were used. The target group of the research was the consumers who like Scandinavia design. Research was done by sending questionnaires via e-mails and forum. According to the result of this research, there are business opportunities for Finnish Interior Design companies to enter the Chinese market by launching an e-shop in Taobao since the people who aged from 25 to 40 years are more willing to pursuit high standard and comfortable interior environment. Most of the consumers think nature and simple as the main characteristics of Scandinavia design and take more importance on the design quality and style. With the fast living pace in China, more people prefer to do the interior design and purchase design products through the e-shop. In conclusion, although the e-business in China is at its initial stage, legislation and technology gradually improved. China as the biggest e-business market has a huge amount of potential opportunities for international companies. Open an e-shop in Taobao is a good avenue for Finnish small and medium sized interior design companies to enter the Chinese e-market. However, to face of the fierce competition, suitable prices would be high mentioned. Counterfeit products are the greatest threat for foreign companies.