Can the use of an Enterprise Social Network improve communication within an organization compared to intranet and email?
Hoang, Linh (2020)
Hoang, Linh
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020061518738
https://urn.fi/URN:NBN:fi:amk-2020061518738
Tiivistelmä
The objective of this research was to evaluate the effectiveness of using Enterprise Social Network (ESN) for internal communication. The key was to identify the organizational goal which is employee engagement; then to assess if using ESN can help the company reach the goal. Meanwhile, the author investigated if the ESN is a possible alternative to email and intranet by comparing their function and popularity.
The author applied the quantitative approach and collected primary data through a survey at the case company – Staria. Among over 250 personnel, there were 59 respondents from nine departments. The author combined descriptive and exploratory methods to explain the results.
The result described how the ESN boosts employees’ emotional engagement and behavioral engagement, particularly relating this platform to email and intranet. Additionally, the ESN was recognized as an effective tool for the digital workspace during the epidemic. Moreover, the author also discovered the limitations of the ESN for further improvement.
The research finally concluded that using ESN can help to enhance the efficiency of internal communication. The last chapter exhibited recommendations for other academic researchers to develop the thesis idea further and for the company to choose a suitable communication channel and a strategic approach for their internal communication.
The author applied the quantitative approach and collected primary data through a survey at the case company – Staria. Among over 250 personnel, there were 59 respondents from nine departments. The author combined descriptive and exploratory methods to explain the results.
The result described how the ESN boosts employees’ emotional engagement and behavioral engagement, particularly relating this platform to email and intranet. Additionally, the ESN was recognized as an effective tool for the digital workspace during the epidemic. Moreover, the author also discovered the limitations of the ESN for further improvement.
The research finally concluded that using ESN can help to enhance the efficiency of internal communication. The last chapter exhibited recommendations for other academic researchers to develop the thesis idea further and for the company to choose a suitable communication channel and a strategic approach for their internal communication.