Blueprint for a training program on business opportunity recognition in SDGs
Harmaala, Minna-Maari; Harilainen, Hanna (2020)
Ammattikorkeakoulujen rehtorineuvosto Arene ry
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Harmaala M., Harilainen H., (2020). Blueprint for a training program on business opportunity recognition in SDGs. , Ammattikorkeakoulujen rehtorineuvosto Arene ry.
As a part of a larger research and development project, we aim to create a training program for both businesses and higher education institutions on effective business opportunity recognition in the United Nations’ Sustainable Development Goals (SDGs). Achieving the SDGs could create 380 million jobs and unlock €10 trillion in business opportunities. Business leaders are called to develop new directions to embrace an economic model which is low-carbon, environmentally sustainable, and turn poverty, inequality and lack of financial access into new market opportunities for “smart, progressive, profit-oriented companies”. The SDGs offer a compelling growth strategy for businesses. The abundance inherent in SDGs will not materialize without private companies who would seize the market opportunities they open up. (Business and Sustainable Development Commission, 2017).