Digital disruption: experiences of Finnish eCommerce companies´ development
Mäki, Marko; Toivola, Tuija (2020)
Lappeenrannan teknillinen yliopisto
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Mäki M., Toivola T., (2020). Digital disruption: experiences of Finnish eCommerce companies´ development. , Proceedings of the 2020 ISPIM Innovation Conference (Virtual) Event "Innovating in Times of Crisis" held on 7 to 10 June 2020., Lappeenrannan teknillinen yliopisto.
The aim of this paper was to contribute to the expansion of the eCommerce (eCom) operations of small and medium sized companies (SMEs) in Finland to global markets. We also wanted to investigate and reflect on our experiences of working with several eCom companies and consulting firms to boost their global sales. In addition, one important goal was to acquire knowledge and boost participants’ learning of fast growing online and digital business models. Digital disruption and digitalization in more general, were defined as a driving force behind eCommerce growth. The conclusions of this study underlined the importance of targeted marketing activities and knowledge and capability building for global eCom operations.