Digital Marketing: Developing a Customer Acquisition Strategy for a B2C Start-up Company
Lovrakovic, Katja (2020)
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020100220910
https://urn.fi/URN:NBN:fi:amk-2020100220910
Tiivistelmä
The internet has brought many changes to the world of business, including changes to marketing. While the core of marketing has remained the same, digital technology has provided new tools and ways to improve the efficiency of marketing techniques. The constant development and improvement in the digital technology keeps marketers on their toes, focusing on how to best utilize what is out there to make sure that company explores every avenue to achieve online success or even dominance.
Finding a market and customers for the product or service that the start-up is developing or selling, is the most critical part of the business. Start-ups do not have stores, so to present and sell their product or services they rely on the internet. To be visible online, companies need to have a website that can deliver informational and exciting content, visually and/or textually.
The purpose of this paper is to identify an appropriate customer acquisition strategy for Start-ups. To identify an appropriate strategy, this paper will explore different digital marketing tools and platforms that are available.
Finding a market and customers for the product or service that the start-up is developing or selling, is the most critical part of the business. Start-ups do not have stores, so to present and sell their product or services they rely on the internet. To be visible online, companies need to have a website that can deliver informational and exciting content, visually and/or textually.
The purpose of this paper is to identify an appropriate customer acquisition strategy for Start-ups. To identify an appropriate strategy, this paper will explore different digital marketing tools and platforms that are available.