Business Plan: Woodentop Health Café

Abstract

This is a product-based thesis for Haaga-Helia Bachelor’s degree in International Sales and Marketing. The objective is to create a business plan for the author’s business idea, Woodentop Health Café. The process of writing a business plan is used to serve as a learning tool to discover the validity of the business idea. The Business Model Canvas by Osterwalder and Pigneur is applied to write the business plan. The research questions are based around the business idea and concentrate on finding the value of the idea, the target market, strategies to demonstrate the value and reach the target audience and financial aspects. The thesis consists of five chapters. The introduction introduces the business idea, the author, the thesis objectives, the research questions and the processes used to meet the objectives and answer the research questions. The second chapter concentrates on the theoretical aspects of writing a business plan and the processes to do so. The third chapter focuses on the business environment of the business idea, the necessary information required to start a restaurant or café business in Finland and includes the quantitative research methods to discover the validity of the business idea. The fourth chapter applies the Business Model Canvas to create a business plan for the business idea and the final chapter concludes the thesis and includes recommendations for further studies.