How to create a rewards system that effectively motivates airline cabin crew to sell?
Kari, Juuso (2020)
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020113025018
https://urn.fi/URN:NBN:fi:amk-2020113025018
Tiivistelmä
In a work prioritising the highest safety level and service such as in airline cabin crew’s work how should the crew be motivated to sell inflight products and ancillary services in the most effective way?
The thesis goes on to study the primary effects of rewards to an individual’s work performance and on how it might affect the individual’s motivation. The chosen focus work group are airline cabin service personnel, and the reason for this is the author’s personal interest through his work in an airline. The focus of the work in on the meanings of pay-for-performance rewards to an individual that are the result of a group work performance.
The thesis goes on to study the primary effects of rewards to an individual’s work performance and on how it might affect the individual’s motivation. The chosen focus work group are airline cabin service personnel, and the reason for this is the author’s personal interest through his work in an airline. The focus of the work in on the meanings of pay-for-performance rewards to an individual that are the result of a group work performance.