HOW NETFLIX CAN RAISE ITS BRAND AWARENESS AND AFFECT CONSUMER BEHAVIOUR IN NEW MARKET CASE VIETNAM
Nguyen, Thanh (2020)
Nguyen, Thanh
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120426144
https://urn.fi/URN:NBN:fi:amk-2020120426144
Tiivistelmä
This paper will reflect how Netflix could perform an effective business expansion in Vietnam by applying right marketing strategy and operation plan.
To answer the question, author first propsed marketing with suitable factors help raising the brand awareness of the firm, then, analysed the result from option roll which was taken on more than one thousand Vietnamese Netflix consumers to allow the firm to affect its customer behaviour.
The trivial effect from the result assisted author forming a suitable operation plan and marketing strategy for Netflix to both emulate with local opponents and attract potential customers. Result also revealed what factors are missing from operation plan of Netflix in Vietnam and which factors are posing the threat to the growth of company.
From an objective perspective, this study emphasizes the urge of remodifying operation procedure and innovating marketing tactics that allow Netflix to adapt new market with distinct economic characteristics and unfamiliar customer behaviour.
To answer the question, author first propsed marketing with suitable factors help raising the brand awareness of the firm, then, analysed the result from option roll which was taken on more than one thousand Vietnamese Netflix consumers to allow the firm to affect its customer behaviour.
The trivial effect from the result assisted author forming a suitable operation plan and marketing strategy for Netflix to both emulate with local opponents and attract potential customers. Result also revealed what factors are missing from operation plan of Netflix in Vietnam and which factors are posing the threat to the growth of company.
From an objective perspective, this study emphasizes the urge of remodifying operation procedure and innovating marketing tactics that allow Netflix to adapt new market with distinct economic characteristics and unfamiliar customer behaviour.