Hyppää sisältöön
    • Suomeksi
    • På svenska
    • In English
  • Suomi
  • Svenska
  • English
  • Kirjaudu
Hakuohjeet
JavaScript is disabled for your browser. Some features of this site may not work without it.
Näytä viite 
  •   Ammattikorkeakoulut
  • Savonia-ammattikorkeakoulu
  • Opinnäytetyöt (Avoin kokoelma)
  • Näytä viite
  •   Ammattikorkeakoulut
  • Savonia-ammattikorkeakoulu
  • Opinnäytetyöt (Avoin kokoelma)
  • Näytä viite

Increasing Brand Knowledge Through Efficient Brand Implementation

Poutiainen, Lotta (2020)

 
Avaa tiedosto
Increasing Brand Knowledge Through Efficient Brand Implementation (788.8Kt)
Lataukset: 


Poutiainen, Lotta
2020
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Näytä kaikki kuvailutiedot
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020120927101
Tiivistelmä
Bringing a brand vision to life through efficient brand implementation efforts that support the delivery of a brand promise is crucial to creating a strong brand. The objective of the thesis was to find out if conducted brand implementation efforts had been efficient in increasing the brand knowledge of the customers of Ahooy Creative. To determine whether the conducted brand implementation efforts had been efficient in increasing the brand knowledge of the customers of Ahooy Creative, an online survey research was conducted. The survey examined the customers’ brand awareness and brand associations. The survey was distributed through a mass e-mail, and in total, 132 respondents were gathered. The results showed that the brand awareness of the client company’s customers is at a sufficient level in terms of brand recognition and brand recall. The most efficient external communication channels appeared to be word-of-mouth marketing, personal selling, and social media marketing. The customers’ brand imagery-related associations were relatively consistent with the brand identity, and brand performance-related associations indicated that customers were quite satisfied with Ahooy Creative’s performance. After careful processing and analysis of the data, it was concluded that the conducted brand implementation efforts have been relatively efficient in increasing the brand knowledge of the customers of Ahooy Creative.
Kokoelmat
  • Opinnäytetyöt (Avoin kokoelma)
Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste
 

Selaa kokoelmaa

NimekkeetTekijätJulkaisuajatKoulutusalatAsiasanatUusimmatKokoelmat

Henkilökunnalle

Ammattikorkeakoulujen opinnäytetyöt ja julkaisut
Yhteydenotto | Tietoa käyttöoikeuksista | Tietosuojailmoitus | Saavutettavuusseloste