Shopify Upsell App: Using Next.js, React.js to boost sale
Chu, Son (2020)
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This paper covers the build of a Shopify upsell app, with a purpose of increasing sales, specifically AOV (Average order value). The app is integrated and used by an ecommerce sneaker brand, Rens. Rens is making 700,000 euros in 2019 and looking forward to making 1 million euros in by the end of 2020. With the installment of the Shopify Upsell App, Rens seek to reach that goal faster.