The Effect of Eco-Friendly Packaging on Consumer Behaviour in the Restaurant Business.

Abstract

Today, consumers are more apprehensive about environmental changes, and their purchasing behaviour has changed in this regard. Although consumers have taken a long time realize this, they have stepped up, and now they prefer buying foodstuffs that are wrapped with renewable packages. Currently, most industry professionals are engaged in efforts to advance and promote ecologically supportable packaging products and services to improve their businesses’ pledge to a greener world. However, the concept raises questions on whether adopting greener practices will create a competitive gain for businesses, especially restaurants. The purpose of this study is to determine the effect of ecologically friendly packaging on customer behaviour of the consumers in the restaurant business. The study was conducted using gratified analysis by reviewing various secondary and primary articles on sustainable foodservice practices. Quantitative research was conducted with 116 respondents and focused only on foodservice consumers. A random sampling method was applied to ascertain the research question. After that, these customers were served with the questionnaire. The evaluated data was gathered with an assist of the SPSS approach. The results of the study suggested that ecofriendly practices by the restaurant or any foodstuff selling business present an excellent image to customers as well as increase the awareness of the valuable contribution that is beneficial to not only the customers but also the community.