How motion graphics affect marketing campaigns

Abstract

In the 21st century, video marketing is the most engaging content across multiple social media platforms. A large part of videos created include some form of motion graphics as a tool of communication with the viewers. Video marketing has become the most impactful approach to reach customers. The question is whether motion graphics contribute to its success or not? There are many trends and changes happening right now in the marketing industry to cope with the rise of technologies. Brands are finding new and revolutionize ways in order to elevate their advertising campaigns. The adaption of motion graphics specifically, and videos in general yield remarkable improvements in marketing. The benefit of motion graphics and its impact on the field have attracted the attention of researchers and businesses around the world. This thesis focuses on the impacts that motion graphics have in transforming the modern video marketing seen nowadays. First, the defines the term “Motion graphics” as it is a vague concept for most of the viewers. Then the thesis continues to illustrate the current impact that motion graphics has on video marketing in the current years, up till 2020 with the latest statistics. Following the structure of the thesis, viewers will have a comprehensive view on the values that motion graphics has on video marketing campaigns. And finally, the two ways that brands use to create videos as well as the best strategy for the most cost efficiency is presented. The thesis is structured based on four core questions that are asked in the first chapter. They are the foundation for all information found to solve the big theme issue: The impact that motion graphics have on marketing campaign. In conclusion, the four questions will be summed up in detail to have an overview look on the issue.