Marketing plan for Huaji Hotel in Hangzhou China
Huang, Rong (2011)
Savonia-ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011121518558
https://urn.fi/URN:NBN:fi:amk-2011121518558
Tiivistelmä
The purpose of this study project is to draft a practical and feasible marketing plan for Huaji Hotel in Hangzhou, China, so that the hotel could attract more visitors. According to the marketing research, which covered small and medium-sized hotels, there is market potential for the Huaji Hotel in Hangzhou. However, measures for further development are needed.
The empirical part of the study consists of a qualitative survey which was carried out by means of interviews. Altogether 40 interviews were made, including 10 interviews of hotel managers and staff members and 30 interviews of the present and potential customers. Furthermore, the results of the survey and some suggestions for further development are presented in the study.
Finally, the study findings show that the Huaji Hotel has a potential market in Hangzhou. Although clear conclusions can be drawn based on the study, there are some limitations which have to be taken into consideration. There are many challenges which have to be met in the future development of Huaji Hotel.
The empirical part of the study consists of a qualitative survey which was carried out by means of interviews. Altogether 40 interviews were made, including 10 interviews of hotel managers and staff members and 30 interviews of the present and potential customers. Furthermore, the results of the survey and some suggestions for further development are presented in the study.
Finally, the study findings show that the Huaji Hotel has a potential market in Hangzhou. Although clear conclusions can be drawn based on the study, there are some limitations which have to be taken into consideration. There are many challenges which have to be met in the future development of Huaji Hotel.