Potential demand for a sushi bar in Varkaus
Nguyen, Thi Mai Thanh (2011)
Savonia-ammattikorkeakoulu
2011
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011122119114
https://urn.fi/URN:NBN:fi:amk-2011122119114
Tiivistelmä
In this thesis the prospects of starting a new restaurant in the town of Varkaus are examined. The study concentrates particularly on establishing a restaurant which specializes in sushi dishes. Furthermore, a variety of other issues related to opening a restaurant, such as risks and competition, are analyzed in the study.
For the study both quantitative and qualitative methods of data collection were used. The quantitative survey was carried out by means of questionnaires, which were delivered to the respondents personally. Furthermore, the respondents were interviewed on the phone to find out their views on the subject in detail.
The theory part of the study consists of research methods and a literary review and in this part of the study secondary data has been utilized.
The results of the survey reveal that the number of customers interested in a sushi restaurant would be very limited. In conclusion, it can be stated that a restaurant specializing in sushi dishes would not be profitable business in a middle-sized town such as Varkaus. Finally, useful overall information about establishing a restaurant in a middle-sized town such a Varkaus is included in the thesis.
For the study both quantitative and qualitative methods of data collection were used. The quantitative survey was carried out by means of questionnaires, which were delivered to the respondents personally. Furthermore, the respondents were interviewed on the phone to find out their views on the subject in detail.
The theory part of the study consists of research methods and a literary review and in this part of the study secondary data has been utilized.
The results of the survey reveal that the number of customers interested in a sushi restaurant would be very limited. In conclusion, it can be stated that a restaurant specializing in sushi dishes would not be profitable business in a middle-sized town such as Varkaus. Finally, useful overall information about establishing a restaurant in a middle-sized town such a Varkaus is included in the thesis.