Utilization of Persuasive Technology in E-Commerce
Mankila, Pekka (2012)
Mankila, Pekka
Oulun seudun ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201202011829
https://urn.fi/URN:NBN:fi:amk-201202011829
Tiivistelmä
The aim of this Bachelor´s thesis was to examine how persuasive technology is utilized on different e-commerce sites and based on the results to consider how the utilization can be taken even further. Based on those findings and improvement suggestions, a development of more successful e-commerce site is easier.
The theory needed in order to complete the qualitative research of this thesis was received from a research of Harri Oinas-Kukkonen and Maija Harjumaa called Persuasive Systems Design: Key Issues, Process Model, and System Features and from a book of Dr. Robert Cialdini called Influence: Science and Practise. Both sources suggested several different methods of how to persuade people. The case sites of this thesis were examined in order to find what of those persuasion methods was utilized and what were not.
As a result of this Bachelor´s thesis, the persuasion methods used by the case sites were discovered, and based on the findings several development suggestions for e-commerce sites were made.
The theory needed in order to complete the qualitative research of this thesis was received from a research of Harri Oinas-Kukkonen and Maija Harjumaa called Persuasive Systems Design: Key Issues, Process Model, and System Features and from a book of Dr. Robert Cialdini called Influence: Science and Practise. Both sources suggested several different methods of how to persuade people. The case sites of this thesis were examined in order to find what of those persuasion methods was utilized and what were not.
As a result of this Bachelor´s thesis, the persuasion methods used by the case sites were discovered, and based on the findings several development suggestions for e-commerce sites were made.