Corporate values guiding day-to-day work: A Case Study
Parkkali, Petra (2012)
Savonia-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205035997
https://urn.fi/URN:NBN:fi:amk-201205035997
Tiivistelmä
The purpose of this study is to examine how corporate values are perceived in the case company and how they affect the daily working. The aim is to find out the employees’ and employers’ point of view on the subject. The case company operates in the field of daily consumer goods and is a part of a large Finnish group.
The value statements are abundant in today’s companies. Values are described as principles guiding behavior and decision-making in organizations. They are a part of the trio of mission, vision and value statements. When values are communicated and internalized, they have the potential to be a powerful asset for organizations. They can increase motivation in the workplace as employees gain more tools to execute their task. In addition, the proper utilisation of the value statement can prove to be a valuable benefit for management as well.
The goal of the research is to find out whether the corporate values are realized in the daily work of the employees in the case company. It is also investigated how the values and their content are comprehended among the employees. The questions are answered in the scope of the case company.
The results showed that the respondents of the study were familiar with the values in the statement and that overall they felt capable of realizing them in their daily work. The results indicated various cases of how the values were realized both in the store’s operations and in one’s actions. Although the values were considered to be ‘mastered’, the need for further value discussion was recognized, in particular during the recruitment phase.
The value statements are abundant in today’s companies. Values are described as principles guiding behavior and decision-making in organizations. They are a part of the trio of mission, vision and value statements. When values are communicated and internalized, they have the potential to be a powerful asset for organizations. They can increase motivation in the workplace as employees gain more tools to execute their task. In addition, the proper utilisation of the value statement can prove to be a valuable benefit for management as well.
The goal of the research is to find out whether the corporate values are realized in the daily work of the employees in the case company. It is also investigated how the values and their content are comprehended among the employees. The questions are answered in the scope of the case company.
The results showed that the respondents of the study were familiar with the values in the statement and that overall they felt capable of realizing them in their daily work. The results indicated various cases of how the values were realized both in the store’s operations and in one’s actions. Although the values were considered to be ‘mastered’, the need for further value discussion was recognized, in particular during the recruitment phase.