Promotion of electricity from renewable energy sources in Finland
Pozdnyakova, Liudmila (2009)
Pozdnyakova, Liudmila
Metropolia Ammattikorkeakoulu
2009
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-200908264180
https://urn.fi/URN:NBN:fi:amk-200908264180
Tiivistelmä
The main purpose of this case was to study the development of energy projects from renewable energy sources and green energy promotion in Finland. A further aim was to establish whether the development takes purely economic turn and if there is a need for improvement of green energy promotion.
The research was based on comparison and analysis of wind energy development in Finland, Germany and the Netherlands. Special attention was given to the development of promotional strategies and policy instruments to encourage electricity from renewable energy sources.
Electricity market is no longer a completely free market and various subsidies, taxation and feed-in tariff have a considerable effect on the electricity prices. A general tendency was identified that, nowadays, there is a need not only for government incentives for RES electricity but also for the marketing activities from the side of energy suppliers. In Finland, consumers are willing to participate in green electricity promotion by paying premium but the number of green electricity consumers is still rather low. More active approach in promotion and marketing is required. Present situation at Finnish energy market represents a big challenge as well as a big opportunity for green electricity producers.
The research was based on comparison and analysis of wind energy development in Finland, Germany and the Netherlands. Special attention was given to the development of promotional strategies and policy instruments to encourage electricity from renewable energy sources.
Electricity market is no longer a completely free market and various subsidies, taxation and feed-in tariff have a considerable effect on the electricity prices. A general tendency was identified that, nowadays, there is a need not only for government incentives for RES electricity but also for the marketing activities from the side of energy suppliers. In Finland, consumers are willing to participate in green electricity promotion by paying premium but the number of green electricity consumers is still rather low. More active approach in promotion and marketing is required. Present situation at Finnish energy market represents a big challenge as well as a big opportunity for green electricity producers.