Market Research Towards Determination of Business Plan Feasibility
Chwieniuk, Marisha (2012)
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205249710
https://urn.fi/URN:NBN:fi:amk-201205249710
Tiivistelmä
The case company in this Thesis is Big Lix Food Concessions which is a family owned and run multi-faceted restaurant business, located in Woodstock, Ontario, Canada. The objectives of this thesis are to identify satisfaction levels, behaviours and desires of restaurant customers in Tornio and to gain an understanding of Tornio as a business region and the entrepreneurial process in Finland.
The methods of the work were a quantitative survey paired with a qualitative interview. Questionnaires were formulated and distributed to five restaurants in Tornio. An interview was conducted with the local business advisor aimed towards gaining perspective on the Tornio area as a business region and the processes of establishing a business in Finland. The theoretical background was sourced to support the data collected.
The survey revealed that customers in Tornio are generally satisfied with the variety of restaurant offerings in Tornio however, are expressing a desire for the development of a steak house style restaurant in the area. The collection and analysis of the quantitative data yielded the result that Tornio is a favourable region for establishing a new business.
As a conclusion, developing a business plan for Big Lix in Tornio is feasible and further research should be conducted towards developing a concrete business plan.
The methods of the work were a quantitative survey paired with a qualitative interview. Questionnaires were formulated and distributed to five restaurants in Tornio. An interview was conducted with the local business advisor aimed towards gaining perspective on the Tornio area as a business region and the processes of establishing a business in Finland. The theoretical background was sourced to support the data collected.
The survey revealed that customers in Tornio are generally satisfied with the variety of restaurant offerings in Tornio however, are expressing a desire for the development of a steak house style restaurant in the area. The collection and analysis of the quantitative data yielded the result that Tornio is a favourable region for establishing a new business.
As a conclusion, developing a business plan for Big Lix in Tornio is feasible and further research should be conducted towards developing a concrete business plan.