Constructing Balanced Scorecard and Strategy Map : Case: J & J Lakkapää Oy
Faruque, Muhammad (2012)
Faruque, Muhammad
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205249716
https://urn.fi/URN:NBN:fi:amk-201205249716
Tiivistelmä
ABSTRACT
Faruque, Muhammad Omar 2012. Constructing Balanced Scorecard and Strategy Map. Case: J & J Lakkapää Oy. Kemi-Tornio University of Applied Sciences. Business and Culture. Page 59. Appendices 3.
The objectives of this research is to construct a Balanced Scorecard, a performance measurement system, and design a strategy map, an innovation of Balanced Scorecard, for J & J Lakkapää Oy. J & J Lakkapää Oy is a private limited company working in the field of full service hardware and farm store business.
In this single case study, both the qualitative and quantitative research methods are utilized.
The main data collection tools consist of semi-structured interviews, self-administered questionnaires, and company documents. Two interviews were conducted for collecting background information. In addition, the company’s financial statements for the previous 4 years were analyzed to understand their recent financial performance. Furthermore, two questionnaires, consisting of 20 questions in each, were sent to the marketing manager; firstly, to assess the need for Balanced Scorecard and strategy map, and secondly, to collect the background information. The theoretical framework revolves around the concepts of balanced scorecard, strategy map, as well as the precursor of Balanced Scorecard: mission, values, vision, and strategy. The sources of information include books and other printed material, as well as internet articles related to the topic.
Finally, a Balanced Scorecard was constructed as well as a strategy map was designed on the basis of the analysis of collected data, and brief suggestions were provided to implement them. The constructed Balanced Scorecard and strategy map will assist the case company as a communication tool, measurement system, as well as a strategic management system. It is suggested that further research be carried out to develop detailed implementation plan of Balanced Scorecard and strategy map.
Key Words: Balanced Scorecard, Strategy map, Key performance indicators.
Faruque, Muhammad Omar 2012. Constructing Balanced Scorecard and Strategy Map. Case: J & J Lakkapää Oy. Kemi-Tornio University of Applied Sciences. Business and Culture. Page 59. Appendices 3.
The objectives of this research is to construct a Balanced Scorecard, a performance measurement system, and design a strategy map, an innovation of Balanced Scorecard, for J & J Lakkapää Oy. J & J Lakkapää Oy is a private limited company working in the field of full service hardware and farm store business.
In this single case study, both the qualitative and quantitative research methods are utilized.
The main data collection tools consist of semi-structured interviews, self-administered questionnaires, and company documents. Two interviews were conducted for collecting background information. In addition, the company’s financial statements for the previous 4 years were analyzed to understand their recent financial performance. Furthermore, two questionnaires, consisting of 20 questions in each, were sent to the marketing manager; firstly, to assess the need for Balanced Scorecard and strategy map, and secondly, to collect the background information. The theoretical framework revolves around the concepts of balanced scorecard, strategy map, as well as the precursor of Balanced Scorecard: mission, values, vision, and strategy. The sources of information include books and other printed material, as well as internet articles related to the topic.
Finally, a Balanced Scorecard was constructed as well as a strategy map was designed on the basis of the analysis of collected data, and brief suggestions were provided to implement them. The constructed Balanced Scorecard and strategy map will assist the case company as a communication tool, measurement system, as well as a strategic management system. It is suggested that further research be carried out to develop detailed implementation plan of Balanced Scorecard and strategy map.
Key Words: Balanced Scorecard, Strategy map, Key performance indicators.