THE INFLUENCE OF GOOGLE’S RANKING ALGORITHM ON SEARCH ENGINE OPTIMIZATION (SEO)
Vetskov, Tsvetan (2012)
Oulun seudun ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012053111044
https://urn.fi/URN:NBN:fi:amk-2012053111044
Tiivistelmä
This Bachelor’s thesis aims to provide a practical up-to-date research and reference paper for a modern website optimization pointed at higher rankings in search engines. The main aspect falls on Google’s ranking algorithm that has been dictating Internet marketing for few years now.
A large part of this thesis is rather informational and aligned with the latest trends and changes – something that has not been done in an Internet marketing paper for a long period of time. This is why it is important to understand the impact of modern website design and development for business and society in general and what large companies are ready to do for that sweet number one spot on Google.
Reviewing the fundamentals of website ranking and also more task-specific tools gives a good overall picture on ranking algorithms and how they function. A slight touch to Semantic web was unavoidable due to the evolution of technology and artificial intelligence.
A large part of this thesis is rather informational and aligned with the latest trends and changes – something that has not been done in an Internet marketing paper for a long period of time. This is why it is important to understand the impact of modern website design and development for business and society in general and what large companies are ready to do for that sweet number one spot on Google.
Reviewing the fundamentals of website ranking and also more task-specific tools gives a good overall picture on ranking algorithms and how they function. A slight touch to Semantic web was unavoidable due to the evolution of technology and artificial intelligence.