Practice of Internet Marketing in Destination Branding

Abstract

This study provides information about destination branding and the effect of Internet marketing on tourism. Tourism branding generates interest in a destination as well as, investments and reputation. Destination branding with the support of Internet marketing is a new way of maximizing profit. The advantages of Internet marketing include speed and efficiency due to sharing and contributing functions.

The aims of the research were to figure out the importance of destination branding strategy and the outlook of the combination of tourism branding and Internet marketing. The research applied both qualitative and quantitative methods, consisting of the data from an interview and a survey.

The research result indicates that destination branding is essential to the development of tourism, and confirms the positive correlation between destination branding and Internet marketing activities. Based on the research, the writer suggests that market analysis should be done in order to establish a successful tourism brand. Moreover, the branding process should include Internet tools to increase a destination’s recognition.