Social media and their marketing influence, a necessity for the development of French SMEs?

Abstract

Nowadays social networks are part of our lives, professional and personal. Over the past few years with the success created by social web and social networks, a lot of professionals are using these new tools for their marketing campaign. More and more professionals focus on developing the presence of their product or services on social networks and get huge opportunities to boost their sales and improve their range. A lot of big companies have been using this new marketing policy, but more and more SMEs are taking the step too.

By marketing we heard that it is the ensemble of actions realized by a company with the goal of promoting a product, good and boost their comercial activity. The main goal is to create a newtork of customers and improve their loyalty. The webmarketing is based on the same rules, with similar objectives, but using internet and the communication tools. The social marketing gathers tools and buisness ethics to identify and analyse the conversations between them. The social networks allow people to connect themselves in a community and with main interests, so they can share their opinions and advices.