LUXURY FASHION BRAND INFLUENCE ON STUDENT PURCHASE BEHAVIOR
Akpi, Justin (2012)
Metropolia Ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012092613888
https://urn.fi/URN:NBN:fi:amk-2012092613888
Tiivistelmä
THE FOLLOWING DISSERTATION IS THE FINAL WORK OF THE RESEARCHER BACHELOR DEGREE CONDUCTED JOINTLY IN FINLAND(METROPOLIA UNIVERSITY OF APPLIED SCIENCES) AND THE UK(UNIVERSITY OF LINCOLN.
THE WORK WAS AIMED AT INVESTIGATE THE PHYSCHOLOGICAL FACTORS AND MECHANISMS THAT STUDENT ARE GOING THROUGH ONCE MAKING A DECISION AND PURCHASING LUXURY FASHION PRODUCTS.
LUXURY FASHION WHICH IS KNOW TO BE MOSTLY DIRECTED TO DEMOGRAPHICS WITH SUSTAINABLE INCOMES HAVE BECOME IN LATE YEARS DAILY PARTS OF STUDENTS WHICH HAVE LOW INCOMES , MOSTLY LIVING ON GRANTS AND LOANS OUTFITS.
THE WORK WAS AIMED AT INVESTIGATE THE PHYSCHOLOGICAL FACTORS AND MECHANISMS THAT STUDENT ARE GOING THROUGH ONCE MAKING A DECISION AND PURCHASING LUXURY FASHION PRODUCTS.
LUXURY FASHION WHICH IS KNOW TO BE MOSTLY DIRECTED TO DEMOGRAPHICS WITH SUSTAINABLE INCOMES HAVE BECOME IN LATE YEARS DAILY PARTS OF STUDENTS WHICH HAVE LOW INCOMES , MOSTLY LIVING ON GRANTS AND LOANS OUTFITS.