Brand Design and Website Redesign for a Digital Marketing Agency
Bajnai, Anna (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202103123221
https://urn.fi/URN:NBN:fi:amk-202103123221
Tiivistelmä
This thesis discusses and showcases the process of creating a strong brand identity for a client's business and applying it to a website concept. As requested by the client, the aim was to establish an image that is consistent and distinctive and for the new website concept to reflect these qualities.
The design process started with a research phase, during which an in-depth analysis of the target audience and the client's competitors was conducted. This was followed by the introduction of the structure of relevant brand design and web design processes. Thereafter the research results served as the foundation for the brand identity and website concepts. The created concepts were put to the test during an evaluation and changes were made accordingly.
The result was a cohesive and professional brand identity presented in a visual style guide and the implementation of a website concept via high-fidelity wireframes.
The design process started with a research phase, during which an in-depth analysis of the target audience and the client's competitors was conducted. This was followed by the introduction of the structure of relevant brand design and web design processes. Thereafter the research results served as the foundation for the brand identity and website concepts. The created concepts were put to the test during an evaluation and changes were made accordingly.
The result was a cohesive and professional brand identity presented in a visual style guide and the implementation of a website concept via high-fidelity wireframes.