Studying the Business Prospects of a Potential Handmade Chocolate Shop in Helsinki, Finland
Yang, Fei; Fu, Lu (2012)
Savonia-ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012112215958
https://urn.fi/URN:NBN:fi:amk-2012112215958
Tiivistelmä
The purpose of this study was to concentrate on assessing the possibilities of establishing a handmade chocolate shop in Helsinki, Finland. The research is mainly a marketing research and concentrates on meeting the marketing demand, the potential customers’ expectations. By the further analysis and research of survey, the basic elements of establishing handmade chocolate shop will be listed. Based on this the basic principle of a business model can be formulated.
The study involved resource collection and practical research. The theoretical information was found in library, school’s data base and internet sources. The data collection was based on the relevant arguments of establishing a handmade chocolate shop. The practical research was carried out in Helsinki, in the form a questionnaire.
The study illustrates the feasibility of establishing a handmade chocolate shop in Helsinki, Finland. The business prospect is considerable for the potential entrepreneurs. Furthermore, the study states the potential customers, purchasing power and marketing plan, etc. The interview research shows that the operation process of handmade chocolate shop could be easily managed and extended. Referring to the use of space and equipment, the price of handmade chocolate would be a little higher than normal chocolate products in Helsinki.
Overall, through the planning and investigation, it can be said that establishing a handmade chocolate shop in Helsinki, Finland might be a lucrative investment.
The study involved resource collection and practical research. The theoretical information was found in library, school’s data base and internet sources. The data collection was based on the relevant arguments of establishing a handmade chocolate shop. The practical research was carried out in Helsinki, in the form a questionnaire.
The study illustrates the feasibility of establishing a handmade chocolate shop in Helsinki, Finland. The business prospect is considerable for the potential entrepreneurs. Furthermore, the study states the potential customers, purchasing power and marketing plan, etc. The interview research shows that the operation process of handmade chocolate shop could be easily managed and extended. Referring to the use of space and equipment, the price of handmade chocolate would be a little higher than normal chocolate products in Helsinki.
Overall, through the planning and investigation, it can be said that establishing a handmade chocolate shop in Helsinki, Finland might be a lucrative investment.