Trust Relationships within the Field of Logistics Networks: Balance between trust and security : Case of CIT R AAE SMO department in SLC
Wang, Juetong (2012)
Kemi-Tornion ammattikorkeakoulu Lapin ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2012112216010
https://urn.fi/URN:NBN:fi:amk-2012112216010
Tiivistelmä
This research aims to analyze how and why to build trust relationships in the field of logistics networks. The objectives of this research include, firstly, to find out how trust relationships can be built in the field of logistics networks in the case company called SLC. The second objective is to discuss how the balance between trust and security is created in the field of logistics networks, and thirdly, to find out why it is important to discuss the balance between trust and security in the field of logistics networks. This research was commissioned by a business solution manager in the CIT R AAE SMO department in SLC.
I studied previous research and literature on the concept of trust, trust building, and KAM relationship for the theoretical discussions of this Thesis work. This research gathered these related sources in order to find out what is needed in trust relationships for either the business partners or the organization based on the concept of trust building embedded in relationships, and how to implement KAM relationship in the workplace when building trust relationships.
This qualitative research was conducted as a single case study for the case company called SLC. This research draws from explanatory research approach. In addition, I used relevant Internet documentations provided by this case company for the analyses in this research. This research derives from previous research, literature, and my working experience as an intern in the case company. Moreover, I interviewed the business solution manager, in order to analyze the practical perspectives about trust building in relation to the theoretical discussions. On the basis of the objectives, explanatory research was chosen for the sake of providing an insight into the current logistics networks environment in SLC, which was relevant for the analyses of this research.
With the help of the theoretical discussions and the in-depth interview, this research results indicated the importance of building trust relationships in the field of logistics networks, specifically in China. The results of the research are valuable for the case company. The outcomes of this research pointed out that balancing between trust and security to a certain positive direction leads to building trust relationships in the context of logistics networks environments. On the basis of this research finding, it can be recommended that the case company could speed up strengthening the intensity of trust, in order to create and co-create superior customer value. Thereby, this research emphasizes that building trust relationships has impact on the cost structure framework, and leads to fulfilling time-reduction and cost-reduction.
I studied previous research and literature on the concept of trust, trust building, and KAM relationship for the theoretical discussions of this Thesis work. This research gathered these related sources in order to find out what is needed in trust relationships for either the business partners or the organization based on the concept of trust building embedded in relationships, and how to implement KAM relationship in the workplace when building trust relationships.
This qualitative research was conducted as a single case study for the case company called SLC. This research draws from explanatory research approach. In addition, I used relevant Internet documentations provided by this case company for the analyses in this research. This research derives from previous research, literature, and my working experience as an intern in the case company. Moreover, I interviewed the business solution manager, in order to analyze the practical perspectives about trust building in relation to the theoretical discussions. On the basis of the objectives, explanatory research was chosen for the sake of providing an insight into the current logistics networks environment in SLC, which was relevant for the analyses of this research.
With the help of the theoretical discussions and the in-depth interview, this research results indicated the importance of building trust relationships in the field of logistics networks, specifically in China. The results of the research are valuable for the case company. The outcomes of this research pointed out that balancing between trust and security to a certain positive direction leads to building trust relationships in the context of logistics networks environments. On the basis of this research finding, it can be recommended that the case company could speed up strengthening the intensity of trust, in order to create and co-create superior customer value. Thereby, this research emphasizes that building trust relationships has impact on the cost structure framework, and leads to fulfilling time-reduction and cost-reduction.