Philippines as a Potential International Market for Finnish SMEs
Soriano, Maria Fatima (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105067310
https://urn.fi/URN:NBN:fi:amk-202105067310
Tiivistelmä
In this thesis, Philippines as a potential international market was studied to develop a manual for Viexpo. The manual contained information that will support Finnish SMEs on their quest to find information about the Philippine market and influence their decision in pursuing this new international market.
The theoretical framework of the thesis covers numerous topics from international business to market research, PESTEL analysis, SWOT analysis and Hofstede dimensions. The theoretical framework of the study comprises secondary data from literature and internet sources.
The research was conducted as a qualitative research. An interview was performed based on the theoretical framework and the main focus of the interview was international trading between Finland the Philippines. The interviewees were from relevant organizations that were involved in the internationalization processes between Finland and the Philippines. Two experts answered the questionnaire.
The research outcome showed that the Philippine market has numerous business opportunities that are available for the Finnish SMEs. Five different market sectors were discovered in this thesis that Finnish companies may potentially explore. As further research recommended to study a specific product or service that can be traded internationally between Finland and the Philippines.
The theoretical framework of the thesis covers numerous topics from international business to market research, PESTEL analysis, SWOT analysis and Hofstede dimensions. The theoretical framework of the study comprises secondary data from literature and internet sources.
The research was conducted as a qualitative research. An interview was performed based on the theoretical framework and the main focus of the interview was international trading between Finland the Philippines. The interviewees were from relevant organizations that were involved in the internationalization processes between Finland and the Philippines. Two experts answered the questionnaire.
The research outcome showed that the Philippine market has numerous business opportunities that are available for the Finnish SMEs. Five different market sectors were discovered in this thesis that Finnish companies may potentially explore. As further research recommended to study a specific product or service that can be traded internationally between Finland and the Philippines.