Establishing a Business Model for Software Development Services
Punkkinen, Elina (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202105067368
https://urn.fi/URN:NBN:fi:amk-202105067368
Tiivistelmä
The objective of the thesis was to establish a new service business model for the case company that offers software development services for the construction industry. The business model offers a solution how building product manufacturers can provide BIM content for BIM software used by the AEC industry. The case company has been acquired recently by a company established in Europe and the acquisition provides an opportunity to expand the service to international markets.
Applied action research utilising case study and qualitative data gathering methods were applied for the study. The research of the study consisted mostly of open questions, theme interviews and the purpose of the data collection was to gather information for the service business model. The action research cycles represented the different stages of the study and the method supports the logic that business models must be continuously reviewed throughout and after implementation.
The outcome of this thesis is a new service business model. The study describes the generalised version of the business model and the possibility to be fine-tuned to other partners and market areas at a later stage. The detailed service business model, the company, the software, and customer names are labelled confidential by the request of the case company.
In today's competitive market, companies need to be as innovative as possible to prosper in the business environment and the development and procurement of useful information is crucial to create and provide new and improved services. The new service business model supports the organisation’s mission to guide AEC and manufacturing companies in their digital transformation.
Applied action research utilising case study and qualitative data gathering methods were applied for the study. The research of the study consisted mostly of open questions, theme interviews and the purpose of the data collection was to gather information for the service business model. The action research cycles represented the different stages of the study and the method supports the logic that business models must be continuously reviewed throughout and after implementation.
The outcome of this thesis is a new service business model. The study describes the generalised version of the business model and the possibility to be fine-tuned to other partners and market areas at a later stage. The detailed service business model, the company, the software, and customer names are labelled confidential by the request of the case company.
In today's competitive market, companies need to be as innovative as possible to prosper in the business environment and the development and procurement of useful information is crucial to create and provide new and improved services. The new service business model supports the organisation’s mission to guide AEC and manufacturing companies in their digital transformation.