Is the low-cost long-haul business model a threat to European major airlines?
Rolland, Pierre (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052010023
https://urn.fi/URN:NBN:fi:amk-2021052010023
Tiivistelmä
The objective of this thesis is to understand the low-cost air market in Europe and identify the differences to explain to what extent the low-cost long-haul business is a threat to the European major airlines.
This thesis consists of an explanation of the different low-cost long-haul air-market strategies in Europe, observe their development, successes and failures, and analyse their impact on the major airlines.
The result of this research shows us that the low-cost model has affected the traditional model, and that major airlines have to adapt their offers to retain their clients. We also find out that the low-cost strategy that applies to the long-haul is not and cannot be the same as the short and medium-haul strategy.
This thesis consists of an explanation of the different low-cost long-haul air-market strategies in Europe, observe their development, successes and failures, and analyse their impact on the major airlines.
The result of this research shows us that the low-cost model has affected the traditional model, and that major airlines have to adapt their offers to retain their clients. We also find out that the low-cost strategy that applies to the long-haul is not and cannot be the same as the short and medium-haul strategy.