Reasons for Uganda’s Slow Adoption of Digital Commerce.
Semakula, Robson (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052110287
https://urn.fi/URN:NBN:fi:amk-2021052110287
Tiivistelmä
Digital Commerce offers enormous business opportunities beneficial to almost all forms of enterprises, however SMEs in Uganda have been slow in its adoption. The purpose of this thesis is to develop a better understanding as to why Small and Medium sized Enterprises in Uganda have been slow in adopting Digital Commerce and thereafter present suggestions on how they can transition themselves into the Digital Commerce environment.
The study revealed a number of challenges SMEs in Uganda faced which limited Digital Commerce adoption, these challenges were indistinguishable from theories like the Diffusion of Innovation, Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology that were explored.
The qualitative research methodology was used which further proved to be in line with both the literature review and the theoretical framework of this thesis. Tele- phone interviews were conducted from SME stakeholders in Uganda, these respondents ranged from business owners, managers, employees, customers, and others, some which included a few IT experts.
Basic, simple, and inexpensive digital transformation processes were thereafter suggested for the SMEs to integrate digital technology into their brick-and-mortar stores, which would improve business processes and generate more revenue.
The study revealed a number of challenges SMEs in Uganda faced which limited Digital Commerce adoption, these challenges were indistinguishable from theories like the Diffusion of Innovation, Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology that were explored.
The qualitative research methodology was used which further proved to be in line with both the literature review and the theoretical framework of this thesis. Tele- phone interviews were conducted from SME stakeholders in Uganda, these respondents ranged from business owners, managers, employees, customers, and others, some which included a few IT experts.
Basic, simple, and inexpensive digital transformation processes were thereafter suggested for the SMEs to integrate digital technology into their brick-and-mortar stores, which would improve business processes and generate more revenue.