Productisation of the case company's bespoke services
Wideman, Marika (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052310532
https://urn.fi/URN:NBN:fi:amk-2021052310532
Tiivistelmä
This report has been conducted as the author’s final Bachelor thesis for the Programme in Business Administration at Oulu’s University of Applied Sciences.
The thesis begins with an introduction to the case company and the problems that have caused the research to happen. The research questions are then stated, the first being “Will productisation of the case companies’ bespoke services increase human resource productivity and efficiency?” and the second question is “How can the case company ensure that the offering stays customer orientated?”. To reach the aim of answering these questions, the thesis will then introduce the theoretical framework behind the study. This includes a section about product management assisted by Armstrong and Kotler’s book Marketing An Introduction. The second section discusses Business orientation.
The author then presents the empirical researches methodology, especially the data collection process, scheduling and analyses the validity and reliability of the research. In this chapter it is introduced that interviews were held with two focus groups; 4 of the case company employees and 5 construction industry clients.
The next chapter will present the findings from the data collection process. The case company interview consisted of 9 questions and the industry client interviews had 8 questions, and the main themes that arose from the findings are used to guide the presentation. In the discussion chapter the author proceeds to take the findings and analyse them together with the pre-existing theoretical framework. It can be seen in this chapter that the case company would benefit from the productisation of part of their processes.
The final chapter is the conclusion in which the author answers the research questions on the basis on the analysis in the discussion section. The author then presents the recommendations for the case company and talks about possible future research.
The thesis begins with an introduction to the case company and the problems that have caused the research to happen. The research questions are then stated, the first being “Will productisation of the case companies’ bespoke services increase human resource productivity and efficiency?” and the second question is “How can the case company ensure that the offering stays customer orientated?”. To reach the aim of answering these questions, the thesis will then introduce the theoretical framework behind the study. This includes a section about product management assisted by Armstrong and Kotler’s book Marketing An Introduction. The second section discusses Business orientation.
The author then presents the empirical researches methodology, especially the data collection process, scheduling and analyses the validity and reliability of the research. In this chapter it is introduced that interviews were held with two focus groups; 4 of the case company employees and 5 construction industry clients.
The next chapter will present the findings from the data collection process. The case company interview consisted of 9 questions and the industry client interviews had 8 questions, and the main themes that arose from the findings are used to guide the presentation. In the discussion chapter the author proceeds to take the findings and analyse them together with the pre-existing theoretical framework. It can be seen in this chapter that the case company would benefit from the productisation of part of their processes.
The final chapter is the conclusion in which the author answers the research questions on the basis on the analysis in the discussion section. The author then presents the recommendations for the case company and talks about possible future research.