The Optimal Search Engine Marketing Strategy from a Small Business Perspective
Teppo, Jade (2021)
Avaa tiedosto
Lataukset:
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021052611274
https://urn.fi/URN:NBN:fi:amk-2021052611274
Tiivistelmä
The objective of this study was to help with understanding search engine marketing, the strategies and other aspects of digital marketing, and focus on finding the optimal search engine marketing strategy for businesses who may lack the appropriate resources (financial, personnel etc.).
This study consists of an explanation of the main concepts of SEM, a literature review and a SWOT-analysis of the two main SEM strategies; pay-per-click and search engine optimization.
This study consists of an explanation of the main concepts of SEM, a literature review and a SWOT-analysis of the two main SEM strategies; pay-per-click and search engine optimization.