Western buying behavior of Korean beauty products : Passing trend or permanent shift?
Saeed, Noora (2021)
2021
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060313747
https://urn.fi/URN:NBN:fi:amk-2021060313747
Tiivistelmä
This study examines the impact of Korean skincare products on Western consumers. The more specified question formed for this study would be “How Western consumer behavior has changed in the past years by the impact of Korean beauty trends?”. The aim of this study was to find out how the Korean skincare industry has affected Western consumer behavior, what factors have affected these changes, and whether these changes will remain permanent or not. This was achieved by using the consumer behavior theory as a foundation for this research as well as the diffusion of innovation to study the differences between the selected respondents.
Consumer behavior is an essential when researching better ways to market products and services. This study is important considering that majority of the Western society are customers in this predominant industry. The challenges of this research topic were related to the newness of this topic and whether it will remain as permanent change or just as a trend. This thesis’ outcome and goal is to produce new data of this topic as well as some sort of predictions of the popularity of the Korean beauty products. However, further studies of this topic will be very useful as there’s not knowing how long this movement will last and how it’ll constantly keep evolving.
Consumer behavior is an essential when researching better ways to market products and services. This study is important considering that majority of the Western society are customers in this predominant industry. The challenges of this research topic were related to the newness of this topic and whether it will remain as permanent change or just as a trend. This thesis’ outcome and goal is to produce new data of this topic as well as some sort of predictions of the popularity of the Korean beauty products. However, further studies of this topic will be very useful as there’s not knowing how long this movement will last and how it’ll constantly keep evolving.