Sustainable Maritime Power Alternatives for Cruise Business
Niemi, Erkka (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021060414333
https://urn.fi/URN:NBN:fi:amk-2021060414333
Tiivistelmä
The purpose of this study was to find out the current situation in sustainable alternatives energy sources in cruise business and to propose which role a marine cluster company can play in the climate-challenged future. The thesis looks into the marine cluster business on a sector level, and there is no specific case company in this work.
The analysis starts with the case studies in the marine cluster business. First, it overviews what existing methods are in use for generating energy in different forms for cruise ships when the ship is visiting at ports. Second, it looks into the existing alternative energy generation methods, and third, into the cases where the created customer value can potentially (in the future) turn into a new development project for a marine cluster company.
After the current state analysis, the thesis studies existing knowledge to understand the current state of sustainable alternatives for generating electricity and energy in different forms for cruise ships when the ship is visiting at ports. It requires to create a view what existing methods are in use, and how to improve these methods in energy generation economically and environmentally. In addition to that not forgetting the perspectives of investors, business developers, portfolio managers, technology managers and start-up’s role which constantly consider different strategies and new business cases daily during these times of rapid change. For this part, the thesis used literature, articles, research, and previous studies and also published know-how from different marine cluster companies.
The outcome of this thesis were the Customer Value Proposition (CVP) and conclusions to help understand the business opportunities in cruise and port business from the energy economy as well as environmentally wise perspectives, and suggestions about the role that marine cluster companies could play in this business. The conclusions also include a little look to the issue from the economic perspective and also a feasibility perspective. Thus, the proposal points to the opportunities to deliver sustainable energy to cruise ships in today’s markets, which can create different scenarios for future alternative technologies, product and services.
Due the COVID-19 pandemic and impact to marine cluster industry at spring 2020 which caused wide joint negotiations in Finland, this thesis has also changed its direction, thus the confidential data and original case company is not mentioned or included in this thesis. The thesis subject was modified to create a general CVP without a specific case company.
The analysis starts with the case studies in the marine cluster business. First, it overviews what existing methods are in use for generating energy in different forms for cruise ships when the ship is visiting at ports. Second, it looks into the existing alternative energy generation methods, and third, into the cases where the created customer value can potentially (in the future) turn into a new development project for a marine cluster company.
After the current state analysis, the thesis studies existing knowledge to understand the current state of sustainable alternatives for generating electricity and energy in different forms for cruise ships when the ship is visiting at ports. It requires to create a view what existing methods are in use, and how to improve these methods in energy generation economically and environmentally. In addition to that not forgetting the perspectives of investors, business developers, portfolio managers, technology managers and start-up’s role which constantly consider different strategies and new business cases daily during these times of rapid change. For this part, the thesis used literature, articles, research, and previous studies and also published know-how from different marine cluster companies.
The outcome of this thesis were the Customer Value Proposition (CVP) and conclusions to help understand the business opportunities in cruise and port business from the energy economy as well as environmentally wise perspectives, and suggestions about the role that marine cluster companies could play in this business. The conclusions also include a little look to the issue from the economic perspective and also a feasibility perspective. Thus, the proposal points to the opportunities to deliver sustainable energy to cruise ships in today’s markets, which can create different scenarios for future alternative technologies, product and services.
Due the COVID-19 pandemic and impact to marine cluster industry at spring 2020 which caused wide joint negotiations in Finland, this thesis has also changed its direction, thus the confidential data and original case company is not mentioned or included in this thesis. The thesis subject was modified to create a general CVP without a specific case company.