Starting a Business in the Beauty Sector in Turkey Remotely
Veerupen, Nilsen (2021)
Veerupen, Nilsen
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021070216739
https://urn.fi/URN:NBN:fi:amk-2021070216739
Tiivistelmä
The objective of this thesis is to start a business in the beauty sector in Turkey remotely, while located in Finland. The use of a business partner, lawyer and accountant made this possible and due to the current global pandemic, most hurdles were crossed effectively although at times with constraints. This led to opening a beauty salon named under the business partner in question, Asli Güler Beauty.
The study was carried out using Action research methodology. The theoretical framework was based around the topics of Entrepreneurship, the use of Michael Porter’s five forces industry analysis, and the Business Model Canvas in order to launch the business.
For the current state analysis, interviews were conducted and a small-scale market research was made during a trip to Turkey in early April 2021. It was found that the costs to establishing a business vary due to inflated prices, the competition is significant. The current state analysis also revealed that customers not only look for value but also for interaction and the feeling that they are gratified comprehensively.
As a result of the thesis, a new business in the beauty sector was opened. It was a gigantic challenge to start a business not only because Turkey is one of the most affected country in the recent Covid-2019 pandemic, but to do it with a sense of accomplishment.
The study was carried out using Action research methodology. The theoretical framework was based around the topics of Entrepreneurship, the use of Michael Porter’s five forces industry analysis, and the Business Model Canvas in order to launch the business.
For the current state analysis, interviews were conducted and a small-scale market research was made during a trip to Turkey in early April 2021. It was found that the costs to establishing a business vary due to inflated prices, the competition is significant. The current state analysis also revealed that customers not only look for value but also for interaction and the feeling that they are gratified comprehensively.
As a result of the thesis, a new business in the beauty sector was opened. It was a gigantic challenge to start a business not only because Turkey is one of the most affected country in the recent Covid-2019 pandemic, but to do it with a sense of accomplishment.