Organic Online Marketing Tactics That Generate Leads: Case Brix Systems
Schaetz, Philipp Jens Ludwig (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112421455
https://urn.fi/URN:NBN:fi:amk-2021112421455
Tiivistelmä
This thesis is about exploring and discovering multiple organic marketing channels that could help Brix Systems generate more leads. The company is operating in the roofing industry and is located in Montana, USA it is currently relying on traditional marketing channels but wants to start diversifying its strategies.
The overall goal is to present different organic online marketing solutions and ideas to help drive more leads in the future. While also informing Brix Systems about the different strategies that are out there.
The report consists of individual tactics like Search Engine Optimization, Social Media, Content Marketing and more explored via theoretical means. As well as a semi-structured expert interview that gave great insight into the real-world marketing strategies.
Originally the idea was to implement some of the tactics directly and see the before and after impact on Brix Systems website. This was unfortunately not possible due to time and resource constraints. Regardless, the before mentioned goal of showcasing different strategies was achieved and recommendations were made.
The overall goal is to present different organic online marketing solutions and ideas to help drive more leads in the future. While also informing Brix Systems about the different strategies that are out there.
The report consists of individual tactics like Search Engine Optimization, Social Media, Content Marketing and more explored via theoretical means. As well as a semi-structured expert interview that gave great insight into the real-world marketing strategies.
Originally the idea was to implement some of the tactics directly and see the before and after impact on Brix Systems website. This was unfortunately not possible due to time and resource constraints. Regardless, the before mentioned goal of showcasing different strategies was achieved and recommendations were made.