The Difference between Genuine CSR & CSR Greenwashing: "We Encourage" Case Company.
Bachurina, Anastasiia (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021112722122
https://urn.fi/URN:NBN:fi:amk-2021112722122
Tiivistelmä
The research investigates the main differences between the genuine sustainability and CSR greenwashing. The study is elaborated with the topic of CSR consultancy and corporate philanthropy on the basis of client-company “We Encourage”.
The research is aiming to investigate the aspect of companies’ awareness concerning main differences between CSR and Greenwashing. A third-party CSR consultancy will be discussed from a perspective of increasing CSR actions’ transparency for commercials. A case study company “We Encourage” will represent the role of CSR intermediary and women support organization. The key respondents will be interviewed about the possibility to have a potential cooperation with We Encourage and support women in need with monetary donations.
The study is conducted using the qualitative research method with a combination of quantitative elements. In overall, there have been conducted 4 qualitative interviews
(20 questions each) with respondents from energy, technology and retail sectors, the quantitative data was collected with the use of online survey. The main interviews are conducted online via the Zoom platform.
The findings indicate that greenwashing is driven by green stakeholder pressure, whereas CSR Consultancy is believed to be a useful transparency enhancement tool. Cooperation with “We Encourage” is considered relevant for philanthropically active organization, though a decision requires a more comprehensive company introduction.
The research is aiming to investigate the aspect of companies’ awareness concerning main differences between CSR and Greenwashing. A third-party CSR consultancy will be discussed from a perspective of increasing CSR actions’ transparency for commercials. A case study company “We Encourage” will represent the role of CSR intermediary and women support organization. The key respondents will be interviewed about the possibility to have a potential cooperation with We Encourage and support women in need with monetary donations.
The study is conducted using the qualitative research method with a combination of quantitative elements. In overall, there have been conducted 4 qualitative interviews
(20 questions each) with respondents from energy, technology and retail sectors, the quantitative data was collected with the use of online survey. The main interviews are conducted online via the Zoom platform.
The findings indicate that greenwashing is driven by green stakeholder pressure, whereas CSR Consultancy is believed to be a useful transparency enhancement tool. Cooperation with “We Encourage” is considered relevant for philanthropically active organization, though a decision requires a more comprehensive company introduction.