Digitalisation of the Core: developing Dynamic Visual Reporting for the Case Company
Pennanen, Ville (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021120724215
https://urn.fi/URN:NBN:fi:amk-2021120724215
Tiivistelmä
This thesis focuses on the replacement of the case company’s current reporting solution by a modernized Business Intelligence solution. The objective of this thesis is to propose a conceptual, automated, and dynamic visual reporting solution for the users to support business needs and leadership needs. The case company launched a new strategic plan, and one initiative is to develop its personnel’s digital skills. To support this initiative, the company tools must be updated to match the needs in the reporting.
The current state analysis concentrates on the current reporting practices and what kind of data the key stakeholders would like to have in their use. It identified that recently the company has implemented a new CRM solution, but the current reporting solutions do not fully support this data source, and there are other recognized limitations that affect the data leadership. The key stakeholders were interviewed about the needs related to data reporting to drive the business, and their insights were used in identifying the development areas. The results from the analysis and the stakeholder inputs informed the directions for the search for best practice and relevant tools from existing literature in the theoretical framework.
As an outcome of this thesis, the new company-wide reporting solution and distribution channel was proposed and implemented. The employees now have a modern BI-based reporting solution in place. Also, the preliminary blueprint for the new common data model was created to support further steps. The new solution is a starting point for the journey toward analytics and efficient data leadership at the case company. It has established the basis for further development by bringing the internal reporting to the modern era.
The current state analysis concentrates on the current reporting practices and what kind of data the key stakeholders would like to have in their use. It identified that recently the company has implemented a new CRM solution, but the current reporting solutions do not fully support this data source, and there are other recognized limitations that affect the data leadership. The key stakeholders were interviewed about the needs related to data reporting to drive the business, and their insights were used in identifying the development areas. The results from the analysis and the stakeholder inputs informed the directions for the search for best practice and relevant tools from existing literature in the theoretical framework.
As an outcome of this thesis, the new company-wide reporting solution and distribution channel was proposed and implemented. The employees now have a modern BI-based reporting solution in place. Also, the preliminary blueprint for the new common data model was created to support further steps. The new solution is a starting point for the journey toward analytics and efficient data leadership at the case company. It has established the basis for further development by bringing the internal reporting to the modern era.